Plettenberg Bay, nicknamed Plet or Plett, is the primary town of the Bitou Local Municipality in the Western Cape Province of South Africa and has appx. 35,000 inhabitants. It was originally named Bahia Formosa ("beautiful bay") by early Portuguese explorers and lies on South Africa's Garden Route 210 km from Port Elizabeth and about 600 km from Cape Town.

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Central Beach or Main Beach is often the busiest beach in Plett. Considered a family beach but also the beach where the “movers and shakers” and beautiful tanned and toned bodies, look to strut their stuff and show off honed bodies.